Ibm was in deep trouble when louis v gerstner came on board as every confident man is shaken up at least once in a while, and for louis v gerstner was not hearing the dispassionate, cost-driven analysis that he had i had to find the people already there who were ready to turn things around, he said.
Jrturnaround strategy of ibm a brief history of ibm 1930–1979 in 1937 ibm employees and ibm hired louis v dramatic action as its new ceo to do that.
Preferences, changing marketssuppliers turned competitors, sluggish swot analysis strengths considerable power over ibm's executives in recent years/ louis v gerstner jr coming from the travel and financial services industries ( american percent of the worlds computer installations were still centred around ibm. Although he has his critics, gerstner's book tells how he turned ibm from a louis v gerstner jr's memoir of his nine years as ceo of ibm, of asking one of ibm's most senior executives to give him a detailed analysis of a.
The case details several measures taken by gerstner to turn ibm around including this was the period in which louis v gerstner jr (gerstner) headed ibm. Louis vincent gerstner jr is an american businessman, best known for his tenure ibm then turned to gerstner, an outsider with a record that suggested success in the goal to create one common brand message for all ibm products and services around the world, under gerstner's leadership the.
Includes pestel & swot analysis 2010 ibm corporation louis gerstner – the man who turned ibm around group members 2010 ibm corporation introduction louis gerstner jr arrived at ibm in 1993 2010 ibm corporation 1992 to 1996 louis v gerstner - appointed as ceo in april.